Following a biodynamic (Rishi Krishi) method of farming, Athachi had a huge potential. They planned to sell the produce from their farms but unfortunately they weren’t getting the desired sales they wished for. They came to us with the brief of helping them sell their organic farm produced products.
But we did more than just help them sell, we PUSHed Athachi
We identified the core problem which was that they focused all of the marketing on the products rather than the brand itself. Our solution therefore was to heavily invest into the brand itself.
Trust Nature
Our first initiative was to focus and help Athachi identify itself as a brand, starting with identifying its luxury target audience and with that establish a philosophy they can move forward with. “Trust Nature” encompassed the entirety of the communication we wanted to convey with the brand and hence became its new tagline. We designed new packaging, made sub brands like Moreganics (more than organic), helped promote the brand to national and international level. We ran PR strategies that led to the brand getting the Swadesh Samman award.
We even conducted an Art camp where recognised artists came and stayed for over 15 days interacting with nature, producing artworks based on the experience. This led to creating amazing artwork for which the brand got recognised and helped create brochures and art exhibitions which gave a lot of PR.